Archive for the ‘On Marketing’ Category

All Twitter followers are not created equal.

In Misc, On Marketing on May 27, 2014 at 4:40 pm

One of the things I am coming to understand more of.  Or more accurately remembering, is that social media is about 1 on 1 contact.  It’s about developing relationships with people.  And yes although you can advertise on social media, that’s not its primary purpose.  It’s simply about connecting with people one person at a time.

I think when you are starting a business you can forget that.  It’s one thing to create a product or service it’s quite another to have that product and or service discovered in the market place.  Enter Twitter.

I’ve been looking more at the people who follow me and have gleaned something after staring at who makes up my ‘followers’.  I’ve determined that I needed to pare down who was on my list.  For example, I just had a individual follow me who has almost 7 thousand followers!  Wow I’m impressed.  I looked at who he follows, and again almost 7 thousand people.  Now that’s quite a lot of people to keep track of, and I doubt this person has ‘relationships’ with all these people.  They follow him, he follows them.  Quid Pro Quo.  But then I looked at the number of tweets he tweeted.   9.  Yep the actual number 9.  Not Ninety.  Not Nine hundred, but 9.  So I ask myself.  ‘Is this someone I want to follow?’  I mean he obviously doesn’t put out content.  Not with just 9 tweets.  He’s not being social.  He’s collecting numbers.  Maybe he’s famous enough that he deserves those numbers, I don’t know.  But can I expect him to retweet something, let alone read something that I post.  I highly doubt it.  I’m probably just another notch in the followers game that can be Twitter.

And that I do not want to become.  So I’m doing a purge.  Really looking at who I am following.  Are they sociable?  Are they just an internet placeholder in the twitter verse?  Because, I don’t want someone to unfollow me because I never interact with anyone, or haven’t post in over a year.  Yep there are some haven’t said a thing on Twitter in over a year.

Then we have the ‘promoter.’  The promoter is the person who follows me in the hopes that I will ask them how I can get thousands of twitter followers yet they themselves have virtually none.  I mean come on, at least have a follower list that remotely is impressive enough to want me to say, “Wow yeah I’d like those number.”  but nope.  I’m followed by what I now see are just Twitter bots or spam.  Oh well.

So I’m purging the list.  Id’ rather have 100 great followers, than 1000 who barely know I exist.  So hence I am now using and I must admit.  It’s been eye opening.  I’d suggest you try it if you’re a Twitter user.

What about you?  What lessons have you learned in your experience of being on Twitter?  What observations come to mind?  Any pointers to share?

Comment below!  I actually do comment back!  🙂





The Third Heaven is free today! See the second books debut trailer!

In My novel: The Third Heaven: The Rise of Fallen Stars, On Marketing, Uncategorized on February 9, 2014 at 12:00 pm


I want to thank everyone for helping make my novel a success.  It’s getting into the hands of readers and people are enjoying the read.  Reviews are good, and people are being entertained, which is the point!

To celebrate, for the next three days–Sunday Feb 9th- Tuesday Feb 11th 2014.  You can get the novel for free.  Yes absolutely freaking free, exclusively on Amazon.  If you don’t have a kindle that’s OK download it to your PC or smartphone which can read it via Amazon’s kindle app.

098948050X.main samller imageI want to thank everyone,because as of today the novel is #23 in Christian Fantasy and is moving towards the top!

I’ve already started working on the second novel in the series, and expect to giving people a peek at the prologue and the first two chapters as the year progresses.

In the mean time enjoy the new 2014 debut trailer for the second book tentatively entitled “The Birth of God”

Enjoy…oh and don’t forget to pick up your free copy of the novel here!

And after you finish reading leave reviews on Amazon!  Authors love reviews!


Resource Monday: Go A.P.E. yourself

In Great Resources, Its resource Monday!, On Marketing, On writing on February 3, 2014 at 10:49 am


 I read quite a bit.  Most of my reading consists of books that are informational, educational self help in nature.  I read more fiction as a youth but much less now.  (I’m working to remedy that!)

I want to recommend for today’s post a book that will give a tremendous hand to those either just starting out or even those who perhaps need a refresher after having published a book that is not doing as well as you might like.

APE: author, Publisher, Entrepreneur-How to publish a book by Kawasaki, Welch

This book covers the following areas

Why write a book

The self-publishing revolution

Tools for writers

How to write, finance, and edit your book

How to avoid that self published look

How book distribution works

How to convert your files

How to sell books directly

And it goes on and on.

On and on it goes.  This book to me is THE reference book for any beginning indie writer period.

One of the things I loved about the book was he also provided you what his method was for using the concepts he write about to get his book in your hands.  Its one thing to talk about how to its another to share with fellow readers the exact map YOU used to achieve your success.

The book is full of helpful links to the sources mentioned.  It is simple and I think a quick read. The author uses a very conversational tone, and it has a wonderful interactive table of contents that allows the reader to quickly navigate to any relevant section that is most useful to you.

I’ve read countless books about writing, editing, layout and design, publishing and marketing.

This book above all I’ve read provides the most comprehensive road map on the self-publishing process I have ever read.  It’s a must.  As someone who has now published my first novel.  If you asked me which book would you recommend for new authorpreneurs—this book hands down is the clear winner.  I wish I had this book when I started out, but I’m very glad I have it now.

Five stars.




Want Your Self-Published Book in Stores? Consider this…

In Great Resources, On Marketing on July 12, 2013 at 2:24 pm

thCASV650KEvery author dreams of having their books in brick and mortar stores.  This author is no different.  However, self-published authors have certain barriers to overcome that those going the traditional route don’t have to contend with.

In my efforts to promote not just my own works but also those of others I have come across an article that answers the above question.  Chocked full of great information you will find in this article a path to help determine how best to distribute and get your work to consumers.

The link can be found below


15 Places to post your online content

In Great Resources, On Marketing, Uncategorized on July 9, 2013 at 7:31 pm


15 Places to post your online content

“Cast thy bread upon the waters: for thou shalt find it after many days.”

Ec 11:1

The internet is a huge space.  To become noticed it helps to have some knowledge about where to post your content if you desire for it to be seen.  To that end I have found a link on squiddo that gives 15 places anyone that is seeking to expose their content to the masses online should consider.  It’s a great start, but are there other options and ideas that you can think of?

Feel free to comment and share what you have learned and or what works for you.


How to use hashtags to find your first 100 twitter followers – Wheatmark

In Great Resources, On Marketing on April 14, 2013 at 3:02 am

How to use hashtags to find your first 100 twitter followers – Wheatmark.

It’s resource Monday but on a Thurs…ugh Friday!

In Its resource Monday!, On Marketing on April 12, 2013 at 1:23 pm

Ok each week I am scouring the net for great resources of all kinds.  Primarily for writers but it can be whatever fancies me.

This week I would like to present…drum roll please…

Let us give them a hand shall we!

As writers, we need to promote our writing.  Authors in particular have not often had the resources of how to contact media outlets to help broadcast their works.

Well this little gem of a site will allow you to send your press release to various media outlets promoting your work.

In their own words, “WebWire distributes your business, organizational and personal news releases and press releases on and over the Internet. Our online service delivers news releases directly to Internet readers and is an integral part of Search Engine Inclusion and Search Engine Optimization (SEO). WebWire’s online service also delivers press releases directly to targeted media (reporters, registered media as well as trade publications) and media-only wire services (accessed by leading print, broadcast and online publications) powered by our unique partnership with PR Newswire.

They have various purchasing packages with the lowest being $24.95

I think this site is a great way to promote your book and depending on the level of money you want to spend, you can scour all manner of media outlets.

I have included a YouTube video that talks about to submit to WebWire.

I am always working to bring you good information that will help you be successful in writing and marketing.  I think this a great addition to our other resources.

By the way I still take cash, check and credit card!  J



Marketing Plan Creation (Part 1): Defining Objectives

In On Marketing on April 9, 2013 at 6:20 pm

I love good information. So when ever I come across such. I always want to share it. I figure there’s enough room for us all to be successful. Enjoy!

Marketing Plan Part 1:
Defining Objectives for Your Novel

Most of you know by now that my educational background is in marketing. Currently, I’ve just completed my marketing class that was specifically garnered to relationship marketing, which is very important in terms of developing a relationship in publishing with your reader. There are other more basic (not to say they aren’t complex, they are just more well known) marketing fundamentals that are also important in the publishing world. These fundamentals are especially crucial if you choose the route of indie or self-publishing. In the world of indie and self-publishing you will run much of your own publishing world–this is to say that you will need to be the one to develop your own marketing plan or strategy. The traditional marketing process of creating a marketing plan can easily be adapted to your novel, and I am going to do a…

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It’s resource Monday but on a Thursday!

In Its resource Monday!, On Marketing on April 4, 2013 at 7:59 pm

trumpet-soundingOk each week I am scouring the net for great resources of all kinds.  Primarily for writers but it can be whatever fancies me.

This week I’d like to present…drum roll please…

Let’s give them a hand shall we!

For those unfamiliar with what a blog book tour.  As the author you make the rounds to various blogs talking about your book, and or being interviewed or contributing content to another bloggers site.  It’s a great way to gain exposure of your book.

Per their website…

“Are you an Indy writer, a newer author or and established author just looking for a new way to market your book?

Maybe you are self published? Or you desire to participate more actively in promoting your work?

Enjoy the excitement of readers experiencing your book for the first time while we do the promotion piece for you.

Why Innovative?

We bring our deep enjoyment of books and a passion for the written word to promotion. We appreciate that this world is a melting pot of diverse people with a variety of interests in many genres and styles. We endeavor to accommodate both you and your readers in every way possible. Innovative online blog tours offers you an easy friendly way to promote your book and meet your readers without traveling the country. Not only will we promote your book by getting reviews posted on assorted blogs but we also strongly encourage all of our blogging partners to post reviews on Goodreads, Amazon and B&N. Another unique tool we offer is a click-able Link to purchase your book. We offer a variety of packages for you to choose from and are excited partner with you in promoting your book.

You are a writer and just want to write and instead you are left handling a myriad of details. We really want to alleviate that stress for you. Make sure you check back in.. we will continue to expand our offerings and adjust to the changing needs of the publishing world.”

Now how many writers out there would rather work on their writing than on the maketing side of the equation?  Well ladies and gents here ya go.

I still take cash, check and credit card!  J



What’s a book blog tour?

In On Marketing on April 4, 2013 at 7:43 pm

Need understanding on what a book blog tour is? Read on. This fellow blogger has done a good job of explaining the whole thing.

The Book Publicity Blog

An interesting discussion emerged on Colleen Mondor’s blog Chasing Ray a couple days ago about the blog book tour and in particular who schedules them and how they are set up.  I caught the tail end of the discussion on Twitter.

Blog tours aren’t new — this New York Times article from a couple years back explores one author’s blog tour experience — and sites like Blog Book Tours or this post at The Dabbling Mum contain some excellent information about what exactly a blog tour is.  But beyond that, I thought it might be useful to look at how blog tours are set up and how they differ from online publicity in general.

First, the basics: for those of you who attended the book blogger panel at BEA, you will have heard the blog tour explained as an author going from blog to blog (rather than from store to store…

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