Marketing Plan Creation (Part 1): Defining Objectives

In On Marketing on April 9, 2013 at 6:20 pm

I love good information. So when ever I come across such. I always want to share it. I figure there’s enough room for us all to be successful. Enjoy!

Marketing Plan Part 1:
Defining Objectives for Your Novel

Most of you know by now that my educational background is in marketing. Currently, I’ve just completed my marketing class that was specifically garnered to relationship marketing, which is very important in terms of developing a relationship in publishing with your reader. There are other more basic (not to say they aren’t complex, they are just more well known) marketing fundamentals that are also important in the publishing world. These fundamentals are especially crucial if you choose the route of indie or self-publishing. In the world of indie and self-publishing you will run much of your own publishing world–this is to say that you will need to be the one to develop your own marketing plan or strategy. The traditional marketing process of creating a marketing plan can easily be adapted to your novel, and I am going to do a…

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